Traction Batteries, Hand Pallet Truck, AMC and CMC Services and rental for material handling equipment all under one roof!

Watrana Traction Pvt. Ltd. brings to the forefront the highest quality material handling solution to help our customers build their operations. Our major motto is to be the best trader and manufacturer of Warehouse Management, Hand Pallet Truck, Traction Batteries, Battery Charger, and more. With our extensive industry knowledge and trained service engineers, we also provide CMC and AMC services, Drum Handling Stacker Rental Services, etc. 

If the customers need a forklift or forklift-parts, then they can give us a chance to help them. Let us explain about our products and services one by one:

Forklift parts

We supply replacement parts for multiple brands, both Indian and imported. We source parts from manufacturers and bulk supplier who also supply to forklift manufacturers. 

Quality of these parts is accepted by many companies (Indian and MNC). We also use same parts for our rental fleet. 

Other than forklift parts we also supply hand pallet truck parts, battery operated pallet truck parts, stacker parts, reach truck parts, order picker parts, narrow aisle equipment parts, VNA parts, articulated reach trucks parts and for other related equipment

Forklift AMC

To give our customer complete solution under one roof, we also offer repairing and annual maintenance services. AMC model can be customized according to customer need and equipment usage. 

We can offer AMC in any part of India. But number of equipment should be at least 5.

Forklift Rental

Owning forklifts and reach trucks have two common problem- operator management and maintenance management . It requires additional focus and manpower to manage own forklifts. 
Apart from this in some industries it was difficult to invest big amount on equipment. These problems created requirement for forklift rental concept. 

Our company is among few those who started this concept initially in India. Today we have lots of experience of working in different – different type of industries, working conditions, and states. 

By just paying monthly rent the customers can get equipment as per their requirement, and they do not need to manage it. Our team will manage itself all – operator, maintenance and parts. Our charges vary according to equipment type, load capacity, no. of shifts, no. of working days, compliances required, and contract duration.  We usually deal in long contracts (minimum 6 months).

Our Directors

  • Sanjeev Watrana: Sanjeev joined the family business setup by his father in 1995. He is an Engineering Graduate with tremendous experience in Material Handling Equipment industry. He takes care of the legal, finance, commercial and technical departments of our company.

  • Rajeev Watrana: Rajeev joined the family business in 1995. He is a Computer Engineering graduate. He focuses on international business, alliances, and marketing for our company. Besides he also looks after the technology implementation and automation departments.

Our product and services

We offer complete solution for forklift and other material handling equipment which includes:

  • Spare parts (Replacement parts for all known brands- Indian and Imported)
  • Annual Maintenance Contract (AMC)
  • Forklift Rental
  • Third Party Logistics (3PL) / Warehouse operation management
  • Automated Guided Vehicle – Setup and management

Brands in which we deal in

We are associated with multiple brands, manufacturers, and suppliers in India and abroad. Some of the brands in which we deal in are:

  • Curtis
  • REMA
  • Anderson
  • Albright
  • Nichiyu
  • Meyer
  • Cascade
  • Bolzoni
  • EnerSys
  • Hawker

  • Exide
  • Trojan
  • TVS Tyres
  • Sun Tyres& Wheels
  • Emerald Tyres
  • Sirius Controls Private Limited
  • Raeder Vogel
  • Stellana
  • Kollmorgen (AGV)


Our Valued Customers

We are dealing with many types of industries including automobile, tyres, consumer electronics, food, healthcare, beverages, glass, ceramic, paint, paper, textile, pharma, logistics, govt. organizations, etc. Some of our customers are: 

Nestle, Unilever, Patanjali, Dabur, Reliance, ITC, Coca Cola, Pepsi, Heinz, Parle, Cipla, Abbott, Kuehne Nagel, DHL, Mahindra logistics, Celebi, Air India, Indigo, Asian Paints, Berger, Nippon, Orient, Kajaria, Bajaj, Volkswagen, Hero Motor, Honda, Tata Motor, Hyundai Motor, Escorts, Ashok Leyland, Apollo Tyre, ATG, JK Tyre, JK Paper, Century, Asahi, Saint-Gobain, Sony, LG, Daikin, Havells, Indian Oil, Indian Navy, etc...

Our Sister Concerns 

  • Watrana Rentals Pvt. Ltd. - Deals in long term rental of forklift and other material handling equipment.
  • JKW Logistics Pvt. Ltd. - Deals in warehouse operation management, third party logistics (3PL), Automated Guided Vehicle (AGV) setup and management. 

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